A lot has changed the five or so years that Out-Smarts has been focused on social media marketing. For a start, most people now know what Facebook is, many are even using it for more than “being social”. Studies show that 60% of all Canadians are using social media and 44% of small to medium sized business decision makers use social media. But are businesses using it the right way to build their online presence strategically? In many cases, they are not.