January 2010

Danielle Wilson

President and Founder

FWE e-series 2008 participant

Sweet Peanut makes the fresh and fun baby basics for design savvy parents and comfort loving babies. Available in over 500 baby and maternity boutiques throughout North America, the UK, Europe and Australia, Sweet Peanut is famous for their fresh prints, easy styling and ultra soft cotton. From a Celebrity Baby favourite to developing collections for Nordstrom’s, Sweet Peanut has been taking the fashion world for the under 30” tall by storm.

In the last year Danielle has been honoured in New Pioneers: Stories of 100 BC Women Entrepreneurs and this January as a Business in Vancouver Top 40 under 40 honoree.

As an escapee from the fast paced world of corporate advertising, Danielle’s unofficial mission is to employ other professionals who have left high profile careers in favour of more mama friendly lifestyles.

Danielle balances her work with Sweet Peanut with a dedicated yoga practice, teaching marketing management at BCIT, wrestling with her two “sweet peanuts”, laughing with her husband and connecting with friends over crisp white wines or fragrant teas.

To find out more, visit The Sweet Peanut Clothing Company.